The Importance of Integrity according to Dr. Cloud is that Integrity comes from integration and God made people to be integrated.
God has many names, all pointing to a different part of his character and has integrated all those parts.
Working on one area of character has a ripple effect into other areas of character which enables growth. Character is what produces resulting acts of integrity from sole investment in itself.
A bad tree cannot produce good fruit, and a good tree cannot produce bad fruit. therefore, the focus on character, growth, and integration will ultimately be what produces the integration and wholeness of the mission to realise integrity.
In Integrity, Dr. Cloud explores the six qualities of character that define integrity, and how people with integrity:
- Are able to connect with others and build trust
- Are oriented toward reality
- Finish well
- Embrace the negative
- Are oriented toward increase, and
- Have an understanding of the transcendent.