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We talk about change management. Change as a process. We tend to think of change in business as something that needs to happen once in a while, when the need arises. It’s uncomfortable, but necessary. There is a whole industry called Change Management that has built up over the years to help people through these inflection points. Change management is big business these days, because just about every organization knows they need to change. And the bigger the organisation, the harder it is to change.
The general paradigm and “message to the troops” in change management goes something like this: We are in a situation that’s problematic. Our profits are declining. We need to make a change. The vision for our future is (whatever it is). We all need to band together and change our routines and processes to get from here to there. Once we have gone through this difficult period we will be over there, in our happy place, and everything will be great.The problem with this approach is that it looks at change as a difficult transition between two states. But it’s becoming increasingly clear that change is not a once-in-a-while thing so much as something that is going to be happening all the time. Change is accelerating, to the point where it will soon be continuous. Periods of sustained competitive advantage are getting shorter, and there are a host of studies that confirm that. It's not just something that is happening in technology, either. It's happening in every industry. We need to change the way we think about change.
To read more go to http://www.dachisgroup.com/2011/10/change-is-changing/